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2012 Nissan Versa Continues to Outpace Competition in December Sub-Compact Segment Sales and Share
– With Nearly 10,000 Sales, Versa Dominates Sub-Compact Segment Once Again –
Whether you look at total sales or market share, the 2012 Nissan Versa continues to dominate the hotly contested U.S. sub-compact segment. For the month of December, the 2012 Nissan Versa’s sales of 9,939 nearly doubled those of the nearest competitors – representing a 24.2 percent share of the market among 13 segment nameplates. Spurred by the success of newly introduced, all-new 2012 Versa Sedan, Versa also set an all-time annual sales record of 99,730 for calendar year 2011.
| Model | Versa | Sonic | Accent | Fit | Yaris | Fiesta | Fiat 500 |
| Dec. ‘11 Sales | 9,939 | 5,743 | 5,316 | 5,138 | 4,514 | 3,673 | 2,325 |
| Segment Share (%) | 24.2 | 14.0 | 12.9 | 12.5 | 11.0 | 8.9 | 5.7 |
| *Primary competitors by December 2011 sales | |||||||
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“The new Versa Sedan has hit a sweet spot with sub-compact buyers, offering the most legroom, most headroom and most trunk room per dollar, along with the lowest starting M.S.R.P. in America of just $10,990 USD,” said Al Castignetti, vice president and general manager, Nissan Division, Nissan North America, Inc. “It’s great to be the vehicle that everyone is chasing – though with standard Versa Sedan innovations such as its dual injector system that burns cleaner and uses less fuel than a conventional injector design, and its smooth, efficient next-generation continuously variable transmission, we don’t foresee the gap closing anytime soon.” The Versa Sedan delivers 30 miles per gallon in the city and 38 mpg on the highway. In the all-important EPA rating for combined fuel economy – the most relevant to consumers – Versa delivers 33 miles per gallon. About Nissan North America In North America, Nissan's operations include automotive styling, design, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the |
About Nissan
Nissan Motor Co., Ltd., Japan's second largest Japanese automotive company by volume, is headquartered in Yokohama, Japan and is an integral pillar of the Renault-Nissan Alliance. Operating with more than 150,000 employees globally, Nissan provided customers with more than 4 million vehicles in 2010.
With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of fuel-efficient and low-emissions vehicles under the Nissan and Infiniti brands. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year award.
For more information on our products, services and commitment to Sustainable Mobility, visit our website at http://www.nissan-global.com/EN/.
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